Pay-Per-Click (PPC) Solutions

Custom PPC Solutions Tailored to Drive Clicks and Optimize ROI

What is PPC?

PPC, also known as pay-per-click or cost per click, is an online advertising method used by businesses to drive traffic to their site, increase sales and obtain leads. With PPC advertising, the advertiser pays when their ad is clicked on.

How Does Switchly’s PPC Solutions Work?

To ensure you are getting the most from your PPC campaign, we will assign you a Google and Bing certified team with a proven track record of developing successful ad campaigns. Your PPC team will then get to work researching and analyzing your business and competition to structure a custom campaign to get you quality leads and sales, adjusting it all along the way for the best ROI.

Niche-Focused Lead Generation Specialists

The success of your PPC campaign ultimately relies on how well your specialist understands your niche. Your team will be assigned based on your type of business, connecting you with professionals who are experienced in your industry. Instead of working with a PPC team that is a “jack of all trades,” you’ll have an industry-specialized team that grasps vital insider knowledge to help you relate to your target audience and drive sales through your online ads.

At Switchly, we work closely with the following industries:

  • Finance Professionals
  • Legal Professionals
  • Medical Professionals
  • Home Services & Contractors
  • Automotive Dealers
  • …and so many more!

Market Research & Data Analysis

We perform extensive research to understand the insights and trends of your target audience, as well as the buying processes and motivations of your potential clients.
We evaluate any previous campaign data via Google/Bing Ads & Analytics to help save money using data already compiled.
We perform thorough competitor analysis to determine the most effective PPC strategies in your specific industry.

Campaign Structure & Setup

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Google and Bing accounts and campaigns are created using market research and intel from other successful campaigns as well as our research.
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Conversion Tracking & Analytics are installed to ensure that we are tracking all website form submissions and phone calls to follow potential clients through the buying and consideration process.
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Multiple ad networks are used, and different campaign types are created and tested, to guarantee success and give your quality leads and sales opportunities a boost.

Campaign Development & Execution

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Promote brand awareness & influence potential customers at the beginning stages of the buyer’s journey.
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Customize your campaign for the different stages of the buyer’s journey by adjusting the combination of campaign types, ad networks, and attribution modeling.
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Monitor target keywords and bidding wars to ensure you are receiving the most clicks at the lowest possible cost.

Plans & Pricing

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PPC
Mini Local		 PPC
Medium Local		 PPC
Pro Local		 E-commerce
Recommended Ad Spend Recommended Ad Spend$200-500/month Recommended Ad Spend$500-999/month Recommended Ad Spend$1,000-3,000/month Recommended Ad Spend$1,000-3,000/month
Management Fee Management Fee$150/month +
$100 Setup Fee		 Management Fee$150/month +
$100 Setup Fee		 Management Fee$200/month +
$150 Setup Fee		 Management Fee$250/month +
$150 Setup Fee
Platforms Platforms
Platforms
Platforms
Platforms
Account Access Account AccessRead Only Account AccessRead Only Account AccessAdmin Account AccessAdmin
Goal Setting Goal Setting
Goal Setting
Goal Setting
Goal Setting
Call Tracking Call Tracking
Call Tracking
Call Tracking
Call Tracking
Conversion Tracking Conversion Tracking
Conversion Tracking
Conversion Tracking
Conversion Tracking
Re-marketing/Display Ads Re-marketing/Display Ads
Re-marketing/Display Ads
Re-marketing/Display Ads
Re-marketing/Display Ads
Dynamic Search Ads Dynamic Search Ads
Dynamic Search Ads
Dynamic Search Ads
Dynamic Search Ads
Google Shopping Google ShoppingNA Google ShoppingNA Google ShoppingNA Google Shopping
DELIVERABLES Order Now
  • Custom Ad Copy Creation
  • Ad Copy A/B Testing
  • Keyword Research
  • Negative Keyword Implementation
  • Quality Score Management
  • Monthly Optimization
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  • Custom Ad Copy Creation
  • Ad Copy A/B Testing
  • Keyword Research
  • Negative Keyword Implementation
  • Search Term Analysis
  • Quality Score Management
  • Bi-Weekly Optimizations
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  • Custom Ad Copy Creation
  • Ad Copy A/B Testing
  • Keyword Research
  • Negative Keyword Implementation
  • Search Term Analysis
  • Quality Score Management
  • Bi-Weekly Optimizations
  • Monthly 15 Minute Live Session (Status Call)
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  • Custom Ad Copy Creation
  • Ad Copy A/B Testing
  • Keyword Research
  • Negative Keyword Implementation
  • Search Term Analysis
  • Quality Score Management
  • Bi-Weekly Optimizations
  • Monthly 15 Minute Live Session (Status Call)
  • Google Merchant Center Creation (client responsible for updating)

Optional Plugins

  • Multilingual Campaign (+1 additional language)
  • Additional Custom Graphics for display/remarketing
  • YouTube Campaigns